Small-scale cultural festivals in Southern Europe
A motivation-based segmentation study
Bibliographic Data
| ID | 21864720 |
|---|---|
| Authors | Sonia Caterina Giaccone (0000-0002-4422-9566, University of Catania), Sonia Giaccone, Marco Galvagno (0000-0001-6545-3287, University of Catania) |
| Year | 2021 |
| Volume | 29 |
| Pages | 2902 |
| Publication date | 2021-07-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | European Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1994-7658 • E-ISSN: 1314-0817 |
| Publisher | Varna University of Management (PUBLISHER • BG) |
| DOI | 10.54055/ejtr.v29i.2413 |
| OpenAlex | W3184094248 |
| Language | EN |
| Citations received | 5 |
| References cited | 29 |
This research deals with small-scale festivals based on local cultural traditions in a European setting. These festivals have at present been poorly studied in literature, although they may play an important role in tourist attractiveness and local development. The context of the study is the Maiorchino Festival, a community-based festival which takes place annually in Novara di Sicilia, a small rural-mountain town in Sicily (Italy). The research aims to segment festival attendees, based on motivations, and to understand the differences between clusters with regard to socio-demographic and behavioural variables. Data were collected through a survey conducted on the participants of the 2019 edition of the Maiorchino Festival. The analysis allowed four motivational factors to be identified, namely Novelty, Local culture experience, Festival attractiveness, Socialization, and to detect four clusters, based on attendee motivations, namely Escapers, Socialization lovers, Loyalists, Passionate about local traditions. The specific features of each cluster are described, satisfaction and intention to return measured. Finally, the findings, theoretical contributions and managerial implications of the paper are discussed
Attractiveness · Cartography · Geography · Novelty · Socialization · Sociology · Tourism · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Sport and Mega-Event Impacts · Wine Industry and Tourism
Topic modelling of festival-visitors' opinions
Motivations driving satisfaction and loyalty in cultural festivals
Connecting the dots between battlefield tourism and creative tourism
Understanding festival attendee segmentation
Using market segmentation to examine factors influencing live theatre ticket purchases among South African festival attendees across generations
Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach
Determining the Factors Affecting the Memorable Nature of Travel Experiences
Development of a Scale to Measure Memorable Tourism Experiences
Statistical power analyses using G*Power 3.1
Measuring Experience Economy Concepts
Exploration Versus Acquisition
Market Segmentation of an International Cultural-Historical Event in Italy
Event segmentation
A comparative study of Caucasian and Asian visitors to a Cultural Expo in an Asian setting
An examination of the effects of motivation and satisfaction on destination loyalty
Investigating the effects of offline and online social capital on tourism SME performance
Investigating the role of festivalscape in culinary tourism
Segmentation of festival motivation by nationality and satisfaction
Relationships between Hofstede's cultural dimensions and tourist satisfaction
Segmenting tourists to aboriginal cultural festivals
Tourist loyalty to a local cultural event
Event tourism
International festivals as experience production systems
The role of social identification and hedonism in affecting tourist re-patronizing behaviours
National identity and cultural festivals in postcolonial destinations
Expenditure-based Segmentation of Visitors to the Wacky Wine Festival
World Culture Expo Segment Characteristics
Does nationality affect tourist behavior
Motives of visitors attending festival events
Festivals, special events, and tourism
Segmenting Motivation
Exploring the essence of memorable tourism experiences
Progress and prospects for event tourism research
| Unique citing works | 5 |
|---|---|
| Citations per year | 1,25 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |