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Original Venda hustler

Symbols, generational difference and the construction of ethnicity in post-apartheid South Africa

Bibliographic Data

ID2186809
AuthorsFraser G Mcneill (0000-0002-0863-8856, University of Pretoria, corresponding author)
Year2016
Volume39
Issue3
Pages187-203
Publication date2016-08-31
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAnthropology Southern Africa (JOURNAL)
Journal identifiersISSN: 2332-3264 • E-ISSN: 2332-3256
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/23323256.2016.1209725
OpenAlexW2516539199
LanguageEN
Citations received4
References cited27

This paper provides an ethnographic analysis of contemporary articulations of “Vendaness” in Pretoria, South Africa. Current ethnic identifications articulate recent fluctuations in political, economic and social dynamics. Two case studies are offered as evidence. I evoke Turner’s symbolism to demonstrate that car stickers of the old Venda flag unite “the Venda” while at the same time dividing Tshivenda speakers into groups with loyalties to rival traditional leaders. Car stickers create and maintain metaphorical and actual borders that fuel re-imaginings of the previous homeland in contemporary urban settings. Secondly, I examine the emergence of an urban youth movement through which young men advertise with alacrity their ethnic affiliations. With captions like “Original Venda Hustler” and “I’m Venda, So What?!,” a younger generation of Tshivenda speakers has reinterpreted the notion of “being Venda”: from a stereotypically secretive and mysterious minority group to a conspicuous presence in the cityscape. I look at generational divisions as a way of interpreting this recent manipulation of materiality, and suggest that the connection between the two case studies is to be found in the dynamics of a dual crisis of masculinity in which young and older men have responded to changing socio-economic dynamics in divergent ways

Aesthetics · Art · Dynamics (music · Ethnic group · Ethnography · FLAGS register · Homeland · Masculinity · Materiality (auditing · Political science · Politics · Sociology · African history and culture studies · Anthropology · Gender Studies · Law · Public Spaces through Art · South African History and Culture

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Unique citing works4
Citations per year1,33
Citation span2023 - 2025 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 4

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