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Black women, Brazilian butt lifts and body image

A qualitative study on the role social media play in promoting the thick ideal

Bibliographic Data

ID21875244
AuthorsLauryn Grubbs (0009-0000-1704-0242, New School), Casey R Stannard (0000-0003-0644-8490, Louisiana State University)
Year2024
Publication date2024-05-03
Open AccessNo
TypeARTICLE
VenueFashion Style & Popular Culture (JOURNAL)
Journal identifiersISSN: 2050-0726 • E-ISSN: 2050-0734
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/fspc_00257_1
OpenAlexW4396672468
LanguageEN
Citations received1
References cited15

Brazilian butt lift (BBL) surgery is defined by the American Board of Cosmetic Surgery as ‘a specialized fat transfer procedure that augments the size and shape of the buttocks without implants’. While members of all ethnic and racial groups elect to get cosmetic surgery, BBLs are especially popular among Black women. Unlike the Eurocentric beauty standard to be as thin as possible, Black women strive for an in-between weight, otherwise known as the thick ideal. This body ideal is based on the Mammy and Jezebel stereotypes of Black women and can cause women with excess or too little curves to feel a sense of inferiority or a lack of racial acceptance. Many prominent Black celebrities and influencers have either had, encouraged or drawn attention to BBLs through various mass media channels, including social media. Thus, this research aimed to understand the trend towards buttock augmentation and body concerns among Black women and examine if social media play a role in sharing information and opinions regarding the procedure within the Black community. The research was guided by two questions: (1) what discussions are Black women having about BBLs on social media? (2) Do conversations about BBLs impact Black women’s body image and body satisfaction? To explore the purpose, videos on TikTok were examined. TikTok, a video-focused social networking platform, was chosen due to its rising popularity, focus on appearance-based content and its emphasis on collaboration and conversation. The results fell under two themes: (1) motivations for having a BBL and (2) resistance against having a BBL. The themes were consistent with previous research done on the relationship between internet use and body image concerns, previous research conducted on the impact of the thick ideal on Black women’s body image and sociocultural theories of self-objectification, social comparison and body surveillance

Political science · Qualitative research · Social media · Social science · Sociology · Eating Disorders and Behaviors · Gender Studies · Media, Gender, and Advertising · Obesity and Health Practices

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    Roshaunda L Breeden, Terah J Stewart et al.•Departures in Critical…•2025

  • Social comparisons on social media

    Open Access•Jasmine Fardouly, Phillippa C Diedrichs et al.•Body Image•2015

  • “I don’t need people to tell me I’m pretty on social media

    Open Access•C Blair Burnette, Melissa A Kwitowski et al.•Body Image•2017

  • Bodypositivity

    Open Access•Rachel Cohen, Lauren Irwin et al.•Body Image•2019

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    Open Access•Lawrence A Palinkas, Sarah Mccue Horwitz et al.•Administration and Policy in…•2015

  • “I’m Supposed To Be Thick”

    Open Access•Elizabeth Hughes•Journal of Black Studies•2020

  • Should Latinas go blond?’ Media representation and the regulation of Latina bodies and Latinas’ social and cultural practices in a beauty magazine

    Deyanira Rojas-Sosa•Gender and Language•2020

  • Asian American Women’s Body Image Experiences

    Open Access•J Brady, Jennifer L Brady et al.•Psychology of Women Quarterly•2017

  • Most Girls Want to be Skinny

    Open Access•A M Cheney•Qualitative Health Research•2011

  • Grounded theory research

    Open Access•Juliet M Corbin, Juliet Corbin et al.•Qualitative Sociology•1990

  • Expanding Our Understanding of Eating Practices, Body Image, and Appearance in African American Women

    Open Access•Regine M Talleyrand, Amanda D Gordon et al.•Journal of Black Psychology•2017

Citations per year1
Citation span2025 - 2025 (1)
Highly citedNo

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