Defining the dream
Same-sex marriage on Disney’s Fairy Tale Weddings
Bibliographic Data
| ID | 21877293 |
|---|---|
| Authors | Andrew Zolides (0000-0002-1742-5801, Xavier University, corresponding author) |
| Year | 2024 |
| Volume | 9 |
| Issue | 2 |
| Pages | 167-181 |
| Publication date | 2024-06-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Queer Studies in Media & Popular Culture (JOURNAL) |
| Journal identifiers | ISSN: 2055-5695 • E-ISSN: 2055-5709 |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/qsmpc_00127_1 |
| OpenAlex | W4400357125 |
| Language | EN |
| References cited | 7 |
Since the US Supreme Court recognized the fundamental right to same-sex marriage, the wedding industry has expanded to a new slate of consumers. The Walt Disney Company has been no different, marketing towards same-sex Disney fans hoping to have their own ‘fairy tale wedding’. However, due to Disney’s ‘family-friendly’ brand identity and their complex relationship to the queer community, this process has been highly fraught. This is evidenced in Disney’s Fairy Tale Weddings ( DFTW ), an infotainment series following the planning and execution of elaborate, Disney-themed marriages, engagements and anniversaries that both promotes Disney’s catalogue of economic holdings such as parks, cruises and expeditions, as well as reinforces a unique Disney brand of romance. Through a content and political economic analysis of DFTW , I argue the show exemplifies the reabsorption of counter-hegemonic ideologies into a dominant framework, wherein ‘non-traditional’ marriages help consolidate pre-existing systems of power and reinforce oppressive economic regimes
Advertising · Art · Business · Dream · Sociology · Visual arts · Cinema and Media Studies · Gender Studies · Media, Gender, and Advertising · Psychology · South Asian Cinema and Culture
| Highly cited | No |
|---|