Widespread illegal video game advertising in the UK and South Korea
Many adverts not disclosing loot box presence found using Meta's ad repository
Bibliographic Data
| ID | 21881885 |
|---|---|
| Authors | Leon Y Xiao (0000-0003-0709-0777, City University of Hong Kong), Callum Deery (0009-0000-2137-2952, University of Bristol), Elena Gordon-Petrovskaya (0000-0003-4276-6154, University of Lincoln), Solip Park (0000-0001-5581-435X, Aalto University), Philip Newall (0000-0002-1660-9254, University of Bristol) |
| Year | 2025 |
| Volume | 14 |
| Issue | 2 |
| Pages | 714-723 |
| Publication date | 2025-07-02 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Behavioral Addictions (JOURNAL) |
| Journal identifiers | ISSN: 2062-5871 • E-ISSN: 2063-5303 |
| Publisher | Akademiai Kiado Zrt. (PUBLISHER • HU) |
| DOI | 10.1556/2006.2025.00057 |
| PMID | 40569695 |
| OpenAlex | W4411638812 |
| Language | EN |
| Citations received | 4 |
| References cited | 21 |
Advertising · Business · Deterrence theory · Enforcement · Political science · Public health · Video game · Law · Medicine · Mobile Health and mHealth Applications · Pharmaceutical industry and healthcare · Pharmaceutical Quality and Counterfeiting · Psychology · Social Psychology
A significant minority of Dutch gambling adverts on social media illegally targeted and likely reached under-24s
Banning loot boxes for minors
Change in Advertising Exposure of Unhealthy Commodities After the Implementation of an Outdoor Advertising Restrictions Policy in Bristol, UK
Better than industry self-regulation
The legal determinants of health
Current loot box warnings are ineffective for informing consumers
The gamblers of the future? Migration from loot boxes to gambling in a longitudinal study of young adults
Loot boxes, problem gambling and problem video gaming
Gaming the system
Video game loot boxes are psychologically akin to gambling
| Citations per year | 4 |
|---|---|
| Citation span | 2025 - 2026 (2) |
| Highly cited | No |