Good neighbours are worth their weight in gold” – The role of familiarity on the revisit intention to neighbouring countries

Dados Bibliográficos

ID21882897
AutoresLászló Kökény (0000-0001-5375-4082, Corvinus University of Budapest), Borbála Szüle (0000-0002-6431-1866, Corvinus University of Budapest), Zoltán Birkner (0000-0002-2871-8829, University of Pannonia), Gábor Michalkó (0000-0003-2495-1858), Gábor István Michalkó (University of Pannonia)
Ano2025
Volume74
Fascículo4
Páginas431-446
Data de publicação2025-12-27
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoHungarian Geographical Bulletin (JOURNAL)
Identificadores do periódicoISSN: 2064-5031 • E-ISSN: 2064-5147
EditoraHUN-REN Research Centre for Astronomy and Earth Sciences (PUBLISHER)
DOI10.15201/hungeobull.74.4.6
OpenAlexW7117387529
IdiomaEN
Referências citadas96

The aim of this study is to narrow down the research gap identified while uncovering the impact mechanism of destination familiarity on the revisit intention to the neighbouring countries. The research, justifies the hypothesis established based on the literature review by placing the analysis in the context of Hungary, located in the heart of East-Central Europe, and its relations with the seven neighbouring countries. In addition to the database of the Hungarian Central Statistical Office on the outbound travels of the Hungarian population, we build on the database of a survey conducted in 2023, with representative sampling, under which 400 Hungarian citizens with outbound travel experience were interviewed. The analysis was executed using simple and multivariate statistical methods. It was concluded that travellers of a non-neighbouring country perceive higher familiarity with the given destination, but it is not affecting more the revisit frequency than it is in a neighbouring country. The results will help to understand the tourist mobility between countries in a particular geopolitical situation due to the storms of history. The study highlights management implication and limitations; moreover, proposes directions for future research

Geopolitics · Multivariate analysis · Statistical analysis · Survey data collection · Tourism · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Hungarian Social, Economic and Educational Studies