Promotional Effects on a High-versus Low-Involvement Electorate
Datos Bibliográficos
| ID | 2192165 |
|---|---|
| Autores | William R Swinyard, Kenneth A Coney |
| Año | 1978 |
| Volumen | 5 |
| Número | 1 |
| Páginas | 41 |
| Fecha de publicación | 1978-06-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Journal of Consumer Research (JOURNAL) |
| Identificadores de la revista | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editorial | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208712 |
| OpenAlex | W2061009144 |
| Idioma | EN |
| Citas recibidas | 17 |
| Referencias citadas | 2 |
In a field experiment linking low-involvement learning theory with promotion effects, both direct-mail advertising and personal canvassing are found to have positive voter effects in a low-involvement political race but not in a high-involvement race. Advertising hierarchies-of-effect for the two races are examined
Advertising · Business · Direct mail · Field (mathematics) · Political science · Politics · Promotion (chess) · Race (biology) · Sociology · Experimental Behavioral Economics Studies · Gender Studies · Mathematics · Media Influence and Politics · Psychology · School Choice and Performance · Social Psychology
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Money, mail and markets
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| Obras citantes distintas | 17 |
|---|---|
| Citas por año | 0,4 |
| Intervalo de citas | 1983 - 2025 (43) |
| Velocidad de citación | recent |
| Altamente citado | No |
| Tipos de cita | Neutras: 11 |