One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Bibliographic Data
| ID | 2192209 |
|---|---|
| Authors | Michael Etgar, Stephen A Goodwin |
| Year | 1982 |
| Volume | 8 |
| Issue | 4 |
| Pages | 460 |
| Publication date | 1982-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208888 |
| OpenAlex | W1977703122 |
| Language | EN |
| Citations received | 13 |
| References cited | 4 |
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
Advertising · Business · Library science · Computer Science · Consumer Market Behavior and Pricing · Corporate Identity and Reputation · Digital Communication and Language
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| Unique citing works | 13 |
|---|---|
| Citations per year | 0,35 |
| Citation span | 1989 - 2025 (37) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 9 |