Comparing Derived Importance Weights Across Attributes
Bibliographic Data
| ID | 2192210 |
|---|---|
| Authors | Dick R Wittink, Lakshman Krishnamurthi (0009-0004-8502-5932), Julia B Nutter |
| Year | 1982 |
| Volume | 8 |
| Issue | 4 |
| Pages | 471 |
| Publication date | 1982-03-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208890 |
| OpenAlex | W2161768616 |
| Language | EN |
| Citations received | 9 |
| References cited | 1 |
Dick R. Wittink, Lakshman Krishnamurthi, Julia B. Nutter; Comparing Derived Importance Weights Across Attributes, Journal of Consumer Research, Volume 8, I
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| Citations per year | 0.2 |
|---|---|
| Citation span | 1982 - 2021 (40) |
| Highly cited | No |