Context Effects on Effort and Accuracy in Choice

An Enquiry into Adaptive Decision Making

Datos Bibliográficos

ID2192259
AutoresNoreen M Klein (College of Business Administration), Manjit S Yadav
Año1989
Volumen15
Número4
Páginas411
Fecha de publicación1989-03-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Consumer Research (JOURNAL)
Identificadores de la revistaISSN: 0093-5301 • E-ISSN: 1537-5277
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209181
OpenAlexW2041332546
IdiomaEN
Citas recibidas9
Referencias citadas8

Previous research suggests that context variables may have strong effects on choice accuracy, but little is known about consumers' awareness of context or strategic response to changes in choice context. In this study, increasing the number of dominated alternatives significantly improved choice accuracy and reduced choice effort. Unobtrusive measures show that decision makers simplified the choice sets less when there were more dominated alternatives. The findings support the importance of context; several relationships between choice process and outcomes were context specific. Decision makers may rely on relatively simple forms of feedback about the choice context as they go through the choice process, rather than systematically assessing it prior to strategy selection

Business · Context (archaeology) · Context effect · Decision-making · Economics · Machine learning · Process (computing) · Selection (genetic algorithm) · Strategic Choice · Computer Science · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Environmental Sustainability in Business · Marketing · Mathematics · Psychology