Product Category Familiarity and Preference Construction

Dados Bibliográficos

AUTOR(ES) Eloïse Coupey , Julie R. Irwin , John W. Payne
ANO 1998
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Oxford University Press
DOI 10.1086/209521
CITAÇÕES 7
ADICIONADO EM 2025-08-18
MD5 43149cab1cfa75bbe28801e7a3864eec
Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation
Cultural Familiarity and Language Factors in the Structure of Category Knowledge
The Influencing Factors of the Helpfulness of User-Generated Product Q&As
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire

Ferramentas

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