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Operative Creativity

Art at the Intersection of Simulation and Realization

Bibliographic Data

ID21974459
AuthorsMaayan Amir (0000-0001-9525-9311, Ben-Gurion University of the Negev)
Year2025
Volume14
Issue5
Pages99
Publication date2025-08-27
Open AccessYes
TypeARTICLE
VenueArts (JOURNAL)
Journal identifiersISSN: 2076-0752 • E-ISSN: 2076-0752
PublisherMDPI AG (PUBLISHER • IT)
DOI10.3390/arts14050099
OpenAlexW4413794669
LanguageEN
References cited11

This essay proposes operative creativity as a conceptual and artistic response to the shifting roles of images in the age of algorithmic perception. Departing from Harun Farocki’s seminal artwork Eye/Machine, which first introduced the operative image as functioning not to represent but to activate within machinic processes, it traces the transformation of images from representational devices to machinic agents embedded in systems of simulation and realization. Although operative images were initially engineered for strictly technological functions, they have, from their inception, been subject to repurposing for human perception and interpretation. Drawing on literature theorizing the redirection of operative images within military, computational, and epistemic domains, the essay does not attempt a comprehensive survey. Instead, it opens a conceptual aperture within the framework, expanding it to illuminate the secondary redeployment of operative images in contemporary visual culture. Concluding with the artwork Terms and Conditions, co-created by Ruti Sela and the author, it examines how artistic gestures might neutralize the weaponized gaze, offering a mode of operative creativity that troubles machinic vision and reclaims a space for human opacity

Aesthetics · Art · Cognitive science · Computational Creativity · Creativity · Epistemology · Gesture · Human–computer interaction · Perception · Political science · Sociology · Subjectivity · Visual arts · Art, Technology, and Culture · Artistic and Creative Research · Computer Science · Engineering · Geographies of human-animal interactions · Mathematics · Philosophy · Psychology · Social Psychology · Artificial Intelligence

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