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Empowered Women & Social Media

Analyzing #YourBeautyRules in Cyberfeminism Perspective

Bibliographic Data

ID21987944
AuthorsNicky Lestari (Universitas Paramadina, corresponding author), Andi Nur Fadilah (Universitas Paramadina), AG Eka Wenats Wuryanta (0000-0001-5627-0737, Universitas Paramadina), Eka Wenats Wuryanta
Year2020
Volume5
Issue2
Pages280
Publication date2020-07-15
Open AccessYes
TypeARTICLE
VenueJurnal ASPIKOM (JOURNAL)
Journal identifiersISSN: 2087-0442 • E-ISSN: 2548-8309
PublisherJurnal ASPIKOM (PUBLISHER)
DOI10.24329/aspikom.v5i2.664
OpenAlexW3043483355
LanguageEN
Citations received3
References cited4

This research aims to explain about cyberfeminism. It is a part of the new media discourse, discussing mainly the context of the development and empowerment of women. The main approach of this research was a qualitative approach, which included research methods of literature and documentative studies. This method mostly analyzed content through the perspective of cyberfeminism and how the Female Daily Network built campaigns through #YourBeautyRules content. This research showed that the campaign was built with narratives based on the experiences of FDN employees and some vloggers in Indonesia. This campaign has the potential to educate, motivate, and develop women so that they can prioritize character and self-development

Character development · Content analysis · Empowerment · Geography · Narrative · Political science · Public relations · Qualitative research · Social media · Social science · Sociology · Computer Science · Education, Sociology, Communication Studies · Gender Studies · Gender, Feminism, and Media · Islamic Finance and Communication · Psychology

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Citations per year0.75
Citation span2022 - 2024 (3)
Highly citedNo

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