Environmental Communication Model in Bengkalis’s Mangrove Ecotourism Development

Bibliographic Data

ID21987974
AuthorsYasir YASIR (0000-0002-2952-0822, Riau University), Nurjanah Nurjanah (0009-0009-4125-1678, Riau University), Nova Yohana (Riau University)
Year2020
Volume5
Issue2
Pages322
Publication date2020-07-15
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJurnal ASPIKOM (JOURNAL)
Journal identifiersISSN: 2087-0442 • E-ISSN: 2548-8309
PublisherJurnal ASPIKOM (PUBLISHER)
DOI10.24329/aspikom.v5i2.692
OpenAlexW3043640168
LanguageEN
Citations received4
References cited2

Damage to mangrove forests and abrasion are the main problems on the coast of the Bengkalis Regency. Conservation of mangrove forests by making community-based ecotourism is the best solution to this problem. This paper aims to explain the environmental communication model in the development of mangrove ecotourism. This research use d a qualitative method with case studie s. The results showed that e nvironmental communication is an essential component in the successful development of mangrove ecotourism. E nvironmental communication planning had at least four stages, namely problem analysis, audience analysis, and goal setting; selection of communication channel and media; message development and media production; and implementation accompanied by evaluation. The model of environmental communication in the development of mangrove ecotourism in Bengkalis Regency was carried out by empowering community groups based on deliberation and mutual cooperation . Environmental communication must be integrated and managed creatively by using various communication methods and channels

Business · Ecotourism · Environmental planning · Environmental resource management · Geography · Mangrove · Tourism · Agricultural and Environmental Management · Coastal Management and Development · Communication Studies and Media · Environmental Science · Ecology

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