Communication Strategy Pertamina Green CSR Program to Supporting Sustainable Development Goals (SDGs)
Bibliographic Data
| ID | 21987997 |
|---|---|
| Authors | Adhianty Nurjanah (0000-0002-7917-4542, Muhammadiyah University of Yogyakarta), Dyah Mutiarin (0000-0003-3171-8915, Muhammadiyah University of Yogyakarta), Erwin Rasyid (0000-0002-8229-2822), Riski Apriliani (0000-0001-5787-9640, Muhammadiyah University of Surakarta) |
| Year | 2023 |
| Volume | 8 |
| Issue | 2 |
| Pages | 333 |
| Publication date | 2023-12-31 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Jurnal ASPIKOM (JOURNAL) |
| Journal identifiers | ISSN: 2087-0442 • E-ISSN: 2548-8309 |
| Publisher | Jurnal ASPIKOM (PUBLISHER) |
| DOI | 10.24329/aspikom.v8i2.1290 |
| OpenAlex | W4391281530 |
| Language | EN |
| Citations received | 1 |
| References cited | 2 |
Pertamina shows the Company's high concern for environmental preservation through the Green Pertamina Program. Therefore, the research formulation focus on examining how the use of media in Pertamina Hijau CSR communication supports sustainable development goals (SDGs)? Approach This research uses a qualitative descriptive approach with content analysis methods on social media Instagram and Website PT. Pertamina in communicating Pertamina Green CSR. Data collection techniques through secondary data obtained from Instagram, websites, and related literature, journals and data sources. The results of this study indicate that Instagram is the most active communication medium to be used in communicating CSR and building awareness of sustainable development goals (SDGs), as well as using the website to support detailed explanations of the Pertamina Hijau CSR program as a form of accountability for program implementation. Pertamina has four empowerment initiatives to support the realization of SDGs in Indonesia, which include Education (Pertamina Smart), Health (Pertamina Sehati), Environment (Pertamina Hijau), and Community Development (Pertamina Berdikari)
Biology · Business · Corporate social responsibility · Environmental resource management · Political science · Process management · Public relations · Sustainable development · Education, Sociology, Communication Studies · Educational Methods and Impacts · Environmental Science · Islamic Finance and Communication · Ecology
| Citations per year | 0.5 |
|---|---|
| Citation span | 2024 - 2024 (1) |
| Highly cited | No |