Mapping the Asean YouTube Uploaders
Bibliographic Data
| ID | 21988023 |
|---|---|
| Authors | Albertus Magnus Prestianta (0000-0002-4320-6645, Multimedia Nusantara University, corresponding author) |
| Year | 2021 |
| Volume | 6 |
| Issue | 1 |
| Pages | 1 |
| Publication date | 2021-01-19 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Jurnal ASPIKOM (JOURNAL) |
| Journal identifiers | ISSN: 2087-0442 • E-ISSN: 2548-8309 |
| Publisher | Jurnal ASPIKOM (PUBLISHER) |
| DOI | 10.24329/aspikom.v6i1.761 |
| OpenAlex | W3126011910 |
| Language | EN |
| Citations received | 4 |
| References cited | 5 |
YouTube can now be categorized as mainstream media. It can be seen as a disruptive force in business and society, particularly concerning young people. There have been several recent studies about YouTube, providing essential insights on YouTube videos, viewers, social behavior, video traffic, and recommendation systems. However, research about YouTube uploaders has not been done much, especially YouTube uploaders from ASEAN countries. Using a combination of web content mining and content analysis, this paper reviews 600 YouTube uploaders using the data of Top 100 favorite YouTube uploaders in six ASEAN countries (Indonesia, Singapore, Malaysia, Thailand, Vietnam, and the Philippines), which are retrieved from NoxInfluencer. The study aims to provide a wider picture of YouTube uploaders' characteristics from six ASEAN countries. This study also provides useful information about how to retrieve web documents using Google Web Scrapper automatically. The study results found that the entertainment category dominated the top 100 positions of the NoxInfluencer version. In almost every country analyzed, channels related to news and politics are less attractive to YouTube users. For YouTube uploaders, YouTube can be a potential revenue source through advertising or in collaboration with specific brands. Through the analysis, we discovered that engagement is the critical factor in generating income in the form of likes, dislikes, and comments
Advertising · Business · Entertainment · Internet privacy · Mainstream · Political science · Revenue · Sentiment analysis · Social media · World Wide Web · Computer Science · Digital Marketing and Social Media · Sentiment Analysis and Opinion Mining
Visual Social Semiotics on Malaysian Fishing Boat Capture News
Comparative study of Riau Pos and the Star Media implementation in convergence continuum
The role of language and emotional intelligence in judgments of real‐life social and moral transgressions among Greek, Hungarian, and British users of English
I don't want to live their lives
Social Interaction and Co-Viewing With YouTube
Measurement and analysis of online social networks
Evaluating the influence of YouTube advertising for attraction of young customers
New media’ research publication trends and outlets in communication, 1990-2006
Unraveling the Effects of the Internet on Political Participation
| Unique citing works | 4 |
|---|---|
| Citations per year | 1 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |