Exploring Self Identity

An Analysis of Audience Reception of Vlogs

Bibliographic Data

ID21988087
AuthorsRizki Briandana (0000-0002-9077-3570, Mercu Buana University), Feni Fasta (0009-0007-6715-234X, Mercu Buana University), Eli Jamilah Mihardja (0000-0003-3057-3160, Bakrie University), Amer Qasem (An-Najah National University)
Year2021
Volume6
Issue2
Pages303
Publication date2021-07-25
Open AccessYes
TypeARTICLE
VenueJurnal ASPIKOM (JOURNAL)
Journal identifiersISSN: 2087-0442 • E-ISSN: 2548-8309
PublisherJurnal ASPIKOM (PUBLISHER)
DOI10.24329/aspikom.v6i2.921
OpenAlexW3185504429
LanguageEN
Citations received2
References cited19

This study analyzed the interpretation of the self-identity projected by Tasya Farasha through her YouTube content. The development of youth identity today cannot be separated from the role of social media. In this context, Tasya Farasha’s content was examined from the viewpoint of the audience who watched it. This study uses a reception analysis methodology with focus group discussion as data collection technique. The informants in this study were selected based on criteria and classified based on three different universities in Jakarta. The result showed that the informants perceived the content of Tasya Farasya’s broadcast as a reference for youth in forming self-identity both culturally and persuasively in speech and action. The self-identity that Tasya Farasya projects led to a cosmopolitan identity. An identity that sees human’s equality in a community. This self-identity also shows its resistance to various dogmas that discriminate against differences

Aesthetics · Art · Content analysis · Cultural identity · Identity formation · Self-concept · Social science · Sociology · Computer Science · Education, Sociology, Communication Studies · Educational Methods and Impacts · History · Islamic Finance and Communication · Psychology · Social Psychology

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