Relationship between Conformity and Consumptive Behavior in Female Adolescents

Bibliographic Data

ID21988141
AuthorsAghesna Fadhila Rahmatika (Yogyakarta State University), Rosita Endang Kusmaryani (0000-0002-3678-0665, Yogyakarta State University)
Year2020
Volume11
Issue3
Pages177-182
Publication date2020-11-30
Open AccessYes
TypeARTICLE
VenueHumaniora (JOURNAL)
Journal identifiersISSN: 2087-1236 • E-ISSN: 2476-9061
PublisherUniversitas Bina Nusantara (PUBLISHER)
DOI10.21512/humaniora.v11i3.6567
OpenAlexW3097866363
LanguageEN
References cited7

The research aimed to investigate the relationship between conformity and consumptive behavior in female adolescents. It applied a quantitative method with ex-post facto design. The sample was 97 female adolescents in Yogyakarta and was determined using a convenience sampling technique. They completed two questionnaires of conformity and consumptive behavior. The instrument validation technique used content validity, and the validity of the instruments was measured by psychology measurement experts. The instruments' reliability was analyzed using Cronbach Alpha with coefficients of 0,914 (consumptive behavior) and 0,790 (conformity). Data analysis techniques used Pearson product-moment correlation analysis. The result of the research shows that there is a significant positive relationship between conformity and consumptive behavior in female adolescents. In other words, conformity can be a strong predictor of consumptive behavior in female adolescents

Conformity · Cronbach's alpha · Developmental psychology · Psychometrics · Child Development and Digital Technology · Education, Sociology, Communication Studies · Impact of Technology on Adolescents · Psychology · Social Psychology

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