Dondy Tan’s Da‘wah Model on Christology

The digital da‘wah increasingly occupies an important place in contemporary Islamic studies, particularly amid growing interfaith interaction and media cultural transformation. This article examines an emerging da‘wah model of Christology developed by Dondy Tan, a Chinese Indonesian Muslim convert. His da‘wah has attracted significant attention among Indonesians, particularly among those seeking to deepen their interfaith theological awareness. This research employs a qualitative digital ethnography with a descriptive-analytical design. The data is mainly collected from Dondy Tan’s YouTube channel, podcasts, and related media sources from 2023 to 2025. In addition, the theoretical frameworks of media convergence, interreligious dialogue, and identity transformation are used to analyze and interpret the phenomenon of digital da‘wah. This study found that Dondy Tan’s da‘wah on Christology is a transformative convergent da‘wah: it converges digital technology and active virtual participation, creating an inclusive and moderate interreligious debate and dialogue, and it transforms individuals, as the da‘wah is institutionally providing religious counselling and social commitment for converts

Digital media · Ethnography · Indonesian · Islam · Social media · Transformative learning · Asian Studies and History · Islamic Studies and Radicalism · Media, Religion, Digital Communication