The transformation of media economy paradigm based on time value and decentralization
Bibliographic Data
| ID | 21996192 |
|---|---|
| Authors | Zhou Xiao (Fudan University, corresponding author), Tang Liu (0000-0003-3234-1654, Fudan University), Yue Yin (0009-0002-5364-7089, Fudan University) |
| Year | 2022 |
| Volume | 14 |
| Issue | 1 |
| Pages | 33-43 |
| Publication date | 2022-01-31 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Media and Communication Studies (JOURNAL) |
| Journal identifiers | ISSN: 2141-2545 • E-ISSN: 2141-2545 |
| Publisher | Academic Journals (PUBLISHER • NG) |
| DOI | 10.5897/jmcs2021.0726 |
| OpenAlex | W4224251921 |
| Language | EN |
| References cited | 36 |
As an important underlying structure of the Internet and economy, the media economics is undergoing structural changes. It is in urgent need of a more original and forward-looking academic vision and theoretical framework to refine its basic problems to study and solve more challenging practical problems in a larger picture. First, this study critically analyzes the current serious problems of media economics basic problems and the absence of necessary unified value scale. Also, the study discusses how to construct a unified value scale of media economics based on time value theoretically. The reason is that, time value could completely reflect the production and consumption process of media content products better than monetary value, which is much closer to human culture and spiritual life in reality. Under the limit of life length, time value is also much closer to the absolute or final value transaction which contains more complex forms and laws of value transaction. Furthermore, it discusses the theory frame of multi-dimensional value analysis on media content products and how to elaborate the dynamic evolution mechanism labeled by decentration according to the relative changes of organization cost and transaction cost, in order to promote the paradigm innovation of media economic research. Key words: Media economics, time value, platform economy, paradigm innovation
Database transaction · Decentralization · Economics · Market economy · Microeconomics · Transaction cost · Computer Science · Cultural Industries and Urban Development · Digital Marketing and Social Media · Digital Platforms and Economics
Media Economics
A Research Agenda for Media Economics
Platform Competition in Two-Sided Markets
Using social media for work
Reconsidering Media Economics
Media Ownership and Concentration in America
The Economics and Financing of Media Companies
The attention economy and the Net
Media Economics
Infrastructure studies meet platform studies in the age of Google and Facebook
Advertising as Information
Competition for Advertisers and for Viewers in Media Markets
Increasing Returns and Economic Progress
British Broadcasting
Trends in Daily Newspaper and Broadcast Ownership, 1922–1970
Could digital platforms capture the media through infrastructure
How Silicon Valley sets time
| Citation velocity | historical |
|---|---|
| Highly cited | No |