Art Marketing Techniques and the Development of Art Marketing With Digital Transformation
Bibliographic Data
| ID | 21996782 |
|---|---|
| Authors | Sevgi Aydın (0000-0003-4707-1677, Beykent University, corresponding author), Sevgi AYDIN (0000-0002-9507-5448, Beykent University, corresponding author) |
| Year | 2024 |
| Volume | 14 |
| Issue | 2 |
| Pages | 463-478 |
| Publication date | 2024-04-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Turkish Online Journal of Design Art and Communication (JOURNAL) |
| Journal identifiers | ISSN: 2146-5193 • E-ISSN: 2146-5193 |
| Publisher | Turkish Online Journal of Design, Art and Communication (PUBLISHER) |
| DOI | 10.7456/tojdac.1413518 |
| OpenAlex | W4392618396 |
| Language | EN |
| Citations received | 1 |
| References cited | 43 |
The art marketing field is now undergoing active development towards its maximum potential. The aim of this study is to examine several topics, such as art marketing, the characteristics of art marketing, art marketing methodologies, the importance of art marketing, art marketing tactics, the relationship between digital art and art marketing, and the influence of digital transformation on art marketing. The primary objective of this study is to address the existing deficiency in the literature and encourage writers to conduct research on this topic. Despite the little research on art marketing and digital art, the main aim of this study is to fill this knowledge gap. This part of the inquiry receives considerable emphasis. It has been suggested that technologies such as virtual reality, augmented reality (AR), artificial intelligence, and the metaverse, which are crucial for the advancement of digital art and digital art marketing, should be prioritized in art marketing. This conclusion was derived from the determination that these technologies warrant significance in the realm of art marketing
Business · Digital marketing · Marketing management · Marketing mix · Marketing research · Marketing science · Marketing strategy · Political science · Realm · Relationship marketing · Return on marketing investment · Art History and Market Analysis · Digital Media and Visual Art · Museums and Cultural Heritage · Marketing
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Küresel Çağda Çağdaş Sanat ve Küresel Sanat Pazarı
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Marketing orientation and activities in the arts-marketing context
Marketing, art and voices of dissent
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Art marketing in the metaverse world
QR code
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A Strategic Logic for Arts Marketing
From arts marketing to audience enrichment
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| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |