Shifting Demand for Graphic Design Employment in the Age of Artificial Intelligence
The Case of Türki̇ye, 2020–2025
Bibliographic Data
| ID | 21997008 |
|---|---|
| Authors | Güllü Yakar (0000-0002-1272-5012, Necmettin Erbakan University, corresponding author) |
| Year | 2026 |
| Volume | 16 |
| Issue | 3 |
| Pages | 1377-1391 |
| Publication date | 2026-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Turkish Online Journal of Design Art and Communication (JOURNAL) |
| Journal identifiers | ISSN: 2146-5193 • E-ISSN: 2146-5193 |
| Publisher | Turkish Online Journal of Design, Art and Communication (PUBLISHER) |
| DOI | 10.7456/tojdac.1929077 |
| OpenAlex | W7166812718 |
| Language | EN |
| References cited | 19 |
The integration of artificial intelligence into production processes has raised concerns about its potential negative impact on employment. To determine which effect—increased productivity or reduced employment—produces more dominant results, an analysis of sectoral data was necessary. This descriptive, quantitative study examines the concurrence between the widespread adoption of generative artificial intelligence and changes in employment demand in the graphic design sector. To evaluate employment demand trends in the era of artificial intelligence, official job posting data from seven graphic design professions from 2020 to 2025 were examined. The findings indicate that while the number of job postings increased at a low rate in three professions, it decreased significantly in four. In most occupations, the decline occurred after 2022, when three significant generative artificial intelligence applications were released. Although no causal relationship has been established, a shift in employment demand in the graphic design field appears to have occurred concurrently with the adoption of generative artificial intelligence. The general finding suggests that, rather than experiencing a uniform contraction, graphic design professions have undergone internal differentiation. While the number of operator and technician positions has decreased, design positions appear resistant to this transformation
Generation Y · Generative grammar · Graphic design · Productivity · Technician · Crafts, Textile, and Design · Digital Economy and Work Transformation · Digital Transformation in Industry
| Citation velocity | historical |
|---|---|
| Highly cited | No |