Using Virtual Reality in E-Cigarette and Secondhand Aerosol Prevention Messages
Implications for Emotional Campaign Design
Bibliographic Data
| ID | 22004271 |
|---|---|
| Authors | Zhan Xu (0000-0002-6140-6421, Northern Arizona University, corresponding author), Linda Dam (0009-0003-6550-3522, University of Nevada, Las Vegas), Suji Park (0000-0002-2269-7705, Konkuk University) |
| Year | 2023 |
| Volume | 26 |
| Issue | 4 |
| Pages | 279-287 |
| Publication date | 2023-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Cyberpsychology Behavior and Social Networking (JOURNAL) |
| Journal identifiers | ISSN: 2152-2715 • E-ISSN: 2152-2723 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1089/cyber.2022.0231 |
| PMID | 36999903 |
| OpenAlex | W4362459207 |
| Language | EN |
| Citations received | 3 |
| References cited | 24 |
Vaping has dramatically increased in recent years among young adults. To increase risk perceptions and promote preventive behaviors against vaping and secondhand e-cigarette aerosol (SHA), this study designed and tested virtual reality (VR) messages based on the theory of psychological distance. We randomly assigned 137 participants to see one of three messages: a VR message presenting SHAs impact on the self (VR-Self), a VR message showing SHAs impact on others (VR-Other), and a print advertisement. Risk perceptions and preventive intentions/behaviors were assessed at three different times: before, immediately after, and 1 week after the experimental treatment. All three messages increased desired intentions and risk perceptions immediately, reduced vaping interest both immediately and 1 week after message exposure, and increased behavior to persuade others to quit vaping after a week. Compared with the print advertisement, VR-Other generated less vaping interest immediately following message exposure (β = 1.40, p = 0.05). After 1 week, VR-Self (β = 1.62, p = 0.05) and VR-Other (β = 2.37, p = 0.01) generated less vaping interest than the print advertisement. VR-Other also generated a higher level of perceived harm of SHA (β = 1.27, p = 0.01) than the print advertisement. VRs advantage over print in reducing vaping interest was increased after 1 week. Although VR-Other generated less emotions, such as fear, than VR-Self ( z = 2.48, p = 0.02) and print ( z = −2.82, p = 0.02), its persuasiveness was not hindered. Disgust increased the intentions to persuade others to quit vaping immediately after the experimental treatment (β = 0.85, p = 0.02), and anger aroused by recalling the messages decreased vaping interest 1 week later (β = −2.07, p = 0.02)
Advertising · Disgust · Electronic cigarette · Fear appeal · Perception · Quit smoking · Smoking cessation · Behavioral Health and Interventions · Climate Change Communication and Perception · Media Influence and Health · Medicine · Psychology · Social Psychology
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Feeling close
| Unique citing works | 3 |
|---|---|
| Citations per year | 1 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |