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Harnessing Hope in Digital Spaces for Health Equity

How Group Comparison Information and Supportive Comments Influence Bone Marrow Donor Intentions for African Americans

Bibliographic Data

ID22004678
AuthorsRoselyn J Lee-Won (0000-0002-0751-7593, The Ohio State University, corresponding author), Lanier Frush Holt (0000-0001-6475-4133, The Ohio State University)
Year2024
Volume27
Issue12
Pages910-918
Publication date2024-12-01
Open AccessYes
TypeARTICLE
VenueCyberpsychology Behavior and Social Networking (JOURNAL)
Journal identifiersISSN: 2152-2715 • E-ISSN: 2152-2723
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1089/cyber.2023.0598
PMID39324346
OpenAlexW4402854044
LanguageEN
Citations received1
References cited40

Pursuing health equity necessitates recognizing health disparities that disproportionately impact disadvantaged groups and eliminating their barriers to essential health resources. Interactive digital technologies—specifically, popular social media platforms such as blogs and social networks—can be leveraged to engage underserved minority populations in collective social action aimed at addressing key determinants of health disparities and promoting equitable health outcomes. The present research focuses on the plight of African Americans—a minority group facing significant health disparities. Particularly in the domain of bone marrow donation, African Americans remain the group least likely to find a matching donor. Guided by the social comparison framing literature, we conducted an online experiment to investigate how group comparison information (GCI) emphasizing group-based disparities and supportive user comments on social media platforms influence African Americans’ intentions to join a bone marrow registry. In doing so, we considered hope as a mediator and group identification as a moderator. Results based on a conditional process analysis showed that GCI led to greater bone marrow donor intentions in the presence of supportive comments through elicitation of hope, particularly among those low in group identification. The current findings demonstrate that it is important to consider the role of supportive message environments and group identification when addressing health disparities with GCI. Theoretical and practical implications are discussed

Bone marrow · Health equity · Internet privacy · Political science · Public health · Computer Science · Medicine · Migration, Health and Trauma · Nursing · Optimism, Hope, and Well-being · Psychology · Racial and Ethnic Identity Research · Social Psychology · Immunology

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Citations per year0.5
Citation span2024 - 2024 (1)
Highly citedNo

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