Research on the Motivations and Cognitive Changes of Older Groups Watching Micro-Short Dramas in the Smart Media Era
Dados Bibliográficos
| ID | 22006292 |
|---|---|
| Autores | YU Qinghua (0009-0006-8394-9394, Huaiyin Normal University, autor correspondente) |
| Ano | 2025 |
| Volume | 15 |
| Fascículo | 4 |
| Data de publicação | 2025-10-01 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | SAGE Open (JOURNAL) |
| Identificadores do periódico | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Editora | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/21582440251398279 |
| OpenAlex | W4416413804 |
| Idioma | EN |
| Referências citadas | 39 |
In the age of smart media, innovation in digital technology has reshaped the cultural consumption patterns and cognitive construction methods of older adults. Focusing on a sample of 24 older viewers, this study employed a combination of grounded theory and in-depth interviews to systematically examine the motivations behind their micro-drama viewing and its impact on their cognitive construction. This study identified five core motivations—social, utilitarian, reciprocal, self-display, and altruistic— that are, in essence, active constructions of meaning in later life. Based on the analytical framework of motivation theory, the study proposes a “viewing-satisfaction-reconstruction” practice model. Through the practice of watching micro-dramas, older adults achieve a behavioral leap from individual emotional satisfaction to collective meaning-making, which enhances their quality of life and happiness in later years. Our findings provide a new theoretical perspective for understanding the characteristics of cultural consumption among older adults in the smart media age
Cognition · Consumer behaviour · Grounded theory · Happiness · Life satisfaction · Aging and Gerontology Research · Media Influence and Health · Technology Use by Older Adults
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| Velocidade de citação | historical |
|---|---|
| Altamente citado | Não |