Product–Market Growth Strategies and SME Performance in International Markets

Evidence From Chinese Manufacturers

Bibliographic Data

ID22006374
AuthorsChunliang Yao (0000-0001-7351-537X, Department of Commerce), Liyuan Wang (0000-0003-3955-9162, Hebei University of Economics and Business, corresponding author)
Year2026
Volume16
Issue2
Publication date2026-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440261458805
OpenAlexW7164990031
LanguageEN
References cited72

This study empirically examined 276 Chinese manufacturing small- and medium-sized enterprises (SMEs) for the SEM and regression analysis to explore the relationships between product-market growth strategies and international performance. Based on the empirical results, this study found that market penetration and development strategies significantly promote firm’s financial performance in the international market. But the product development and diversification strategies significantly restrain the financial performance. Besides, market penetration and product development strategies have a significantly positive effect on strategic performance in international markets. However, the market development and diversification strategies show a significant negative effect on the strategic performance

Empirical evidence · Empirical research · International market · Market penetration · New product development · Regression analysis · Firm Innovation and Growth · Innovation and Knowledge Management · International Business and FDI

Tools

Open DOIOpen Access