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Quality of Life and Creativity Performance Amidst the Pandemic

Evidence From Thailand and Bangladesh

Bibliographic Data

ID22006454
AuthorsNatthawut Yodchai (0000-0002-9248-5468, Payap University), Veenarat Ut-tha (0000-0002-9482-9279, Mahidol University), Patcharin Chaisurin (0000-0001-6463-588X, Chiang Mai University, corresponding author)
Year2025
Volume15
Issue4
Publication date2025-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440251401401
OpenAlexW4417186342
LanguageEN
References cited48

This study investigates COVID-19’s impact on quality of life (COVID-19 QoL) via its effect on employee creativity performance in Thailand and Bangladesh, drawing on Terror Management Theory. Data were collected from 491 full-time employees (Thailand: 208; Bangladesh: 283). A positive relationship was found between the creative environment and employee’s creativity performance (β = .308, p p

Collectivism · Conformity · Creativity · Multilevel model · Creativity in Education and Neuroscience · Job Satisfaction and Organizational Behavior · Mind wandering and attention

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