Study on the Impact of Aigc Technology Integration Application on Consumer Behavioral Intentions of Chinese Ethnic Minority Cultures
Bibliographic Data
| ID | 22006705 |
|---|---|
| Authors | Yang Liu (0000-0003-1220-7044, Xihua University), Yudie Chen (Xihua University), Zhongzheng Fang (0000-0001-7365-0918, Kangnam University, corresponding author) |
| Year | 2025 |
| Volume | 15 |
| Issue | 4 |
| Publication date | 2025-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/21582440251407654 |
| OpenAlex | W7117163163 |
| Language | EN |
| References cited | 66 |
The cultures of China’s ethnic minorities, with their rich histories, languages, customs, and artistic expressions, form a vital part of Chinese civilization and global cultural heritage. In the digital era, preserving and revitalizing these traditions is increasingly important. This study investigates how Artificial Intelligence Generated Content (AIGC) influences consumer engagement with minority cultures. A questionnaire survey was conducted with 1,005 Chinese respondents to examine three core aspects: (1) the effects of different content production modes (User-Generated Content, Professionally-Generated Content, and AIGC) on consumer behavioral intention and cultural experience; (2) the influence of AIGC content types (functional, emotional, and entertainment) and application scenarios (entertainment, service, and commercial); and (3) the mediating role of flow experience in these relationships. Data were analyzed using PLS-SEM, Pearson correlation, multiple regression, and bootstrapped mediation analysis. Results show that AIGC in service and commercial contexts significantly enhances engagement, with emotional and entertainment content, particularly in PGC formats, enriching cultural experiences. Flow experience mediates most of these relationships. These findings highlight the potential of AIGC to support the digital preservation and interactive transmission of ethnic minority traditions
Civilization · Consumer behaviour · Cultural diversity · Digital media · Entertainment · Ethnic group · Generation Y · Mediation · AI in Service Interactions · Flow Experience in Various Fields · Virtual Reality Applications and Impacts
Artificial intelligence in the creative industries
Servicescapes
The role of motivation and knowledge in promoting green consumer behavior in Saudi Arabia and Pakistan
Research on the application of Aigc-based exhibition space design and cross-cultural communication in nature museums
Enhancing Access to Digital Culture for Vulnerable Groups
A study on the impact of Generative Artificial Intelligence supported Situational Interactive Teaching on students’ ‘flow’ experience and learning effectiveness — a case study of legal education in China
Digital Storytelling in Cultural and Heritage Tourism
Role of psychology in sociotechnical transitions studies
Digital Tourism and Wellbeing
Flow Experience Is a Key Factor in the Likelihood of Adolescents’ Problematic TikTok Use
Public Perceptions and Attitudes Towards the Application of Artificial Intelligence in Journalism
Roles of authenticity and nostalgia in cultural heritage tourists’ travel experience sharing behavior on social media
The effect of virtual tourism experience on tourist responses
How can tourism be made engaging and meaningful? A measurement scale for ritual interaction
Investigating the Effect of Task Type and Modality on Flow Experience Among Intermediate Persian EFL Learners
Perceived algorithmic evaluation and app‐workers' service performance
Entertaining information
| Citation velocity | historical |
|---|---|
| Highly cited | No |