The Synergy of Artificial Intelligence Capabilities and Creativity
Exploring Positive Outcomes Through Qualitative Research
Bibliographic Data
| ID | 22006989 |
|---|---|
| Authors | Yasra Aslam (0009-0003-4925-1580, Isra University), Zhiqiang Liu (0000-0002-0068-5981, Huazhong University of Science and Technology), Md Mostafizur Rahman (0000-0002-7668-4213, Hajee Mohammad Danesh Science and Technology University, corresponding author) |
| Year | 2026 |
| Volume | 16 |
| Issue | 1 |
| Publication date | 2026-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/21582440261422023 |
| OpenAlex | W7128714857 |
| Language | EN |
| References cited | 97 |
This study explores the linkage between Artificial Intelligence Capabilities (AIC) and creativity, emphasizing its two principal dimensions: radical and incremental creativity. The study aims to provide theoretical insights and practical recommendations for utilizing AIC to improve workplace creativity, streamline workflows, and tackle the socio-economic and socio-technical difficulties common in developing nations. We draw grounded theory approach and qualitative techniques, including in-depth, semi-structured interviews with professionals from several industries. Thematic analysis was employed to understand the data, resulting in the identification of four principal themes: AIC, employee creative self-efficacy, creativity (both radical and gradual), and dependent creative incentives. These issues enhance the discussion about artificial intelligence and creativity. The results demonstrate that AIC substantially enhances employee creative performance and self-efficacy, while creativity-oriented awards act as significant motivators, promoting both individual and organizational development. The study recommends that firms establish inclusive compensation systems, enable employees to proficiently implement AIC, and furnish essential resources to cultivate conditions that enhance creative self-efficacy, particularly in Pakistan. The study highlights the socio-economic impacts of AI adoption on society, underscoring the need for inclusive policies, workforce up-skilling, and addressing ethical concerns to mitigate the risk of AI-driven unemployment. By fostering AI-human collaboration, businesses can facilitate a future in which human creativity is enhanced, rather than diminished by AI
Creativity · Grounded theory · Qualitative research · Thematic analysis · Workforce · Creativity in Education and Neuroscience · Cyberloafing and Workplace Behavior · Ethics and Social Impacts of AI
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| Citation velocity | historical |
|---|---|
| Highly cited | No |