Entrepreneurial Education and Market Alignment in Journalism
Impacts on Graduate Career Outcomes and Job Satisfaction
Bibliographic Data
| ID | 22007148 |
|---|---|
| Authors | Yiming Ma (0000-0003-2099-8077, Taishan University, corresponding author) |
| Year | 2025 |
| Volume | 15 |
| Issue | 4 |
| Publication date | 2025-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/21582440251398944 |
| OpenAlex | W4416848527 |
| Language | EN |
| References cited | 49 |
This research addresses the problem of misalignment between journalism education and entrepreneurial and market-ready careers. Using a sample of 300 journalism graduates with under 2 years of industry experience from multiple countries, the research employs a quantitative survey design to assess the impact of journalism education on their mindset, entrepreneurial skills, entrepreneurial knowledge, and their perceived connectedness with the journalism market needs. The primary objective is to assess how these educational outcomes impact market alignment, job satisfaction, and career status, and whether gender moderates these relationships. The findings indicate that while respondents rate themselves high on mindset, knowledge, and attitude, they perceived a lack of entrepreneurial skills. Moreover, a negative connection is found between entrepreneurial skills and market connectedness, while a positive connection is observed between mindset, knowledge, and connectedness. Perceiving connected to the journalism market needs did not translate into job satisfaction or result in entrepreneurial ventures. Gender moderates the relationship between connectedness and job satisfaction. The research underscores a gap between curriculum and market expectations, and recommends reforms in the form of more experiential, applied, and industry-aligned journalism education to prepare graduates for entrepreneurial and freelance careers
Curriculum · Entrepreneurial Education · Higher education · Job satisfaction · Journalism · Social connectedness · Cultural Industries and Urban Development · Gender, Feminism, and Media · Media Studies and Communication
Journalism Education
Entrepreneurial Journalism
Reporting reliability, convergent and discriminant validity with structural equation modeling
Factor Analysis
Competing models of entrepreneurial intentions
The theory of planned behavior
When to use and how to report the results of PLS-SEM
How the Trick is Done – Conditions of Success in Entrepreneurial Digital Journalism
Entrepreneurial Journalism
The new practices and infrastructures of participation
A measurement model of entrepreneurship education effectiveness based on methodological triangulation
Determinants of 21st-Century Skills and 21st-Century Digital Skills for Workers
Does gender matter? A university ecosystem, self-efficacy and entrepreneurial intention analysis in Brazilian universities
What is Behind the Entrepreneurship Intention in Journalism? Entrepreneur Typologies Based on Student Perceptions
Models of Work-Integrated Learning in Journalism Education
Exploring Journalists’ Intentions to Become Social Entrepreneurs
University training on entrepreneurship in communication and journalism business projects
Journalism Graduates Versus Media Employers’ Views on Profession and Skills. Findings From a Nine-Year Longitudinal Study
Pioneers as Peers
Beyond journalism
Worlds of Journalism
| Citation velocity | historical |
|---|---|
| Highly cited | No |