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Women’s Taste and Fashion Consumption

Modern Life in Chinese Elite Families in the 1930s

Bibliographic Data

ID22010447
AuthorsQing Zhao (0000-0003-2836-6090), Pengfei Xing (0000-0002-2663-1092)
Year2024
Volume14
Issue11
Pages695-714
Publication date2024-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAdvances in Applied Sociology (JOURNAL)
Journal identifiersISSN: 2165-4328 • E-ISSN: 2165-4336
PublisherScientific Research Publishing, Inc. (PUBLISHER)
DOI10.4236/aasoci.2024.1411045
OpenAlexW4404621048
LanguageEN
References cited12

This article investigates 1930s home design in Shanghai through magazines and newspapers, highlighting changes in gender roles and domestic tastes. It analyzes how middle-class families balanced luxury and affordability by examining the styles and possessions showcased in Star Families. Using the Shanghai YWCA’s “Special Issue of National Products Exhibition” as a case study, the article explains how the “Model House Exhibition” promoted national products through furniture displays, product trials, and speeches. Elite women played a crucial role in shaping their homes and daily lives, despite bourgeois standards indicating social hierarchies. The article argues that ethnic interests redefined middle-class aesthetics, creating a blend of local and Western influences. By emphasizing home aesthetics, individuals expressed their cultivation and identity, reflecting their aspirations for modern life

Aesthetics · Art · Elite · Political science · Politics · Taste · Asian Culture and Media Studies · Fashion and Cultural Textiles · Japanese History and Culture · Law · Psychology · Social Psychology

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Citation velocityhistorical
Highly citedNo

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