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The Alternative Truth Kept Hidden From Us

The Effects of Multimodal Disinformation Disseminated by Ordinary Citizens and Alternative Hyper-Partisan Media

Bibliographic Data

ID22010656
AuthorsMichael Hameleers (0000-0002-8038-5005, University of Amsterdam, corresponding author), Darian Harff (0000-0002-4354-2198, KU Leuven), Desirée Schmuck (0000-0002-9492-6052, KU Leuven)
Year2025
Volume13
Issue8
Pages1351-1372
Publication date2025-09-14
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueDigital Journalism (JOURNAL)
Journal identifiersISSN: 2167-0811 • E-ISSN: 2167-082X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/21670811.2023.2210616
OpenAlexW4378085485
LanguageEN
Citations received9
References cited49

The affordances of social media potentially amplify the effects of disinformation by offering the possibility to present deceptive content and sources in credible and native ways. We investigate the effects of two aspects related to the dissemination and modality of digital disinformation: (In)authentic references to the ordinary people as sources of disinformation and the multimodal embedding of deceptive content. Using a pre-registered experiment in the United States and India (N = 1008), we found that adding decontextualized visuals to disinformation on climate change did not amplify its effects on credibility or user engagement. Mimicking ordinary citizen cues has a stronger effect than using an alternative hyper-partisan media source to communicate disinformation under certain conditions. Low levels of media trust and preferences for information from the vox populi moderate the effects of citizen-initiated disinformation, suggesting that disenchanted citizens who oppose established information may be most vulnerable to disinformation attacks from social bots or trolls

Credibility · Disinformation · Internet privacy · Political science · Social media · Source credibility · Computer Science · Law · Misinformation and Its Impacts · Opinion Dynamics and Social Influence · Social Media and Politics

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Unique citing works9
Citations per year4,5
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 8

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