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The Contexts and Consequences of Hybridity for Alternative News Audiences

Bibliographic Data

ID22010680
AuthorsJennifer Rauch (0000-0002-8120-9783, Linfield College, corresponding author)
Year2023
Volume11
Issue5
Pages872-879
Publication date2023-05-28
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueDigital Journalism (JOURNAL)
Journal identifiersISSN: 2167-0811 • E-ISSN: 2167-082X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/21670811.2023.2180407
OpenAlexW4323031171
LanguageEN
Citations received6
References cited14

This commentary surveys and analyzes the flourishing field of alternative news audiences, whose values, attitudes and practices were previously underexamined by scholarship. Rauch discusses this new research as a response to significant recent shifts in the conceptualization of both audiences and alternative news, including recognition of their hybridity as well as their negative influences on democratic discourse. She interprets these trends in light of John D.H. Downing’s prescient warnings of two decades ago regarding a slippage toward binarism, a neglect of far-right or repressive media, and a conflation of technologies, genres and formats in media user research. This article synthesizes and extends findings about the contexts and consequences of hybrid news consumption, including those related to mutually reinforcing relationships between alternative and mainstream media and those addressing their potential to provoke intrapersonal and interpersonal conflict. Rauch proposes several new directions for future research on alternative news reception, including extended comparison of national contexts and attention to audience attitudes regarding journalism reform

Conceptualization · Conflation · Epistemology · Flourishing · Hybridity · Journalism · Mainstream · Media studies · News media · Political science · Public relations · Scholarship · Sociology · Gender, Feminism, and Media · Law · Media Studies and Communication · Psychology · Social Media and Politics · Social Psychology

  • Alternativmedientheorie im Wandel

    Matthias Kast•Forschungsjournal Soziale…•2025

  • Transformative Medien

    Sandra Jeppesen, Iowyth Hezel Ulthiin et al.•Forschungsjournal Soziale…•2025

  • Contesting the Mainstream

    Lena Frischlich, Scott A Eldridge et al.•Digital Journalism•2023

  • A framework for examining hybridity

    Open Access•Michelle Bartleman, Elizabeth Dubois et al.•Convergence The International…•2024

  • Literate and Critical? Characterizing Users of Alternative Scientific Media

    Open Access•Lena Zils, Florian Wintterlin et al.•Science Communication•2025

  • (I don’t know why) I go to extremes

    Brittany Shaughnessy, Eliana Dubosar et al.•The Social Science Journal•2024

  • The Hybrid Media System

    Andrew Chadwick•Hybrid Media System•2013

  • Red Media, Blue Media, and Purple Media

    Stephanie Edgerly•Journal of Broadcasting &…•2015

  • Radical Media

    John Downing, Genève Gil et al.•Radical media•2001

  • Network Propaganda

    Open Access•Yochai Benkler, Yochai Roberts Benkler et al.•Network Propaganda•2018

  • Asking the Readers

    Tony Harcup•Journalism Practice•2015

  • Seeking Transnational, Digital-native News From Latin America

    Vanessa De Macedo Higgins Joyce, Summer Harlow•Journalism Studies•2020

  • Fake News as Discursive Integration

    Rachel R Mourão, Craig Robertson•Journalism Studies•2019

  • Audiences and Readers of Alternative Media

    Open Access•John Downing, John D H Downing•Media Culture & Society•2003

  • I'm Doing this to Change the World

    Tony Harcup•Journalism Studies•2005

  • Quality, Innovation, and Financial Sustainability

    Summer Harlow•Journalism Practice•2017

  • Alternative Journalism

    Chris Atton, James F Hamilton et al.•Alternative journalism•2008

  • Alternative and Mainstream Media

    Open Access•Linda Jean Kenix•Alternative And Mainstream Media…•2011

Unique citing works6
Citations per year2
Citation span2023 - 2025 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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