Native Advertising in the Chinese Press

Implications of State Subsidies for Journalist Professional Self-Identification

Bibliographic Data

ID22010697
AuthorsDan Wang (0000-0001-8174-0024, Hong Kong Baptist University, corresponding author), Steve Guo (0000-0003-0026-4316, Hong Kong Baptist University), Steve Zhongshi Guo (Hong Kong Baptist University)
Year2021
Volume9
Issue7
Pages974-990
Publication date2021-08-09
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueDigital Journalism (JOURNAL)
Journal identifiersISSN: 2167-0811 • E-ISSN: 2167-082X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/21670811.2021.1968919
OpenAlexW3197778882
LanguageEN
Citations received10
References cited49

This article reports a case study on how government-sponsored native advertising influences everyday practices of journalism and journalists’ role identification in China. The process is the result of the state attempt to centralize control in response to digitalization that is, changing the press landscape. Building on social identity theory, we undertook an ethnographic fieldwork in a local party newspaper to observe how news organization and journalists make sense of the changes. Analyses show that, in addition to gains in material resources, the politics of native advertising also symbolizes new salient values for journalists whose professional identity swings between idealism and realism. The complexity of the phenomena under study reveals a plurality of meanings of the interplay among native advertising, journalistic routines, and the ever-shifting state-media relationship in China

Advertising · Aesthetics · Business · Candidacy · China · Epistemology · Gatekeeping · Journalism · Media studies · Newspaper · Persuasion · Political science · Politics · Public relations · Realism · Sociology · Asian Culture and Media Studies · China's Socioeconomic Reforms and Governance · Law · Media Studies and Communication · Psychology · Social Psychology

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