Alternative Media & Mainstream Politics

The Case of Mediated Political Fusion

Bibliographic Data

ID22010923
AuthorsJoshua D Atkinson (0000-0002-9946-554X, Bowling Green State University, corresponding author), Blessy McWan (Bowling Green State University), Jewel White (0000-0003-0047-2879, Bowling Green State University), Rafsanul Hoque (Bowling Green State University)
Year2023
Volume11
Issue5
Pages797-812
Publication date2023-05-28
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueDigital Journalism (JOURNAL)
Journal identifiersISSN: 2167-0811 • E-ISSN: 2167-082X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/21670811.2022.2066010
OpenAlexW4225116926
LanguageEN
Citations received3
References cited21

Recent research concerning alternative media has provided some insight concerning the increasing role of those media in mainstream political communication. In this study, we conducted interviews with key leaders in local level Democratic and Republican Parties in the United States Midwest. These were the individuals who chaired the parties and executive committees, maintained the social and interactive media platforms for the parties, and managed high-profile campaigns. Our interviews revealed that there were leaders in the community who made use of alternative media in some ways. What is more, we found that there were key individuals across both parties who included alternative media content in their political work, or included links or content from such media in their social media feeds. Such findings demonstrate the increasing fusion of activist and mainstream politics, which hold important implications for political communication in that Midwestern county

Alternative media · Democracy · Mainstream · Media relations · Media studies · Political communication · Political science · Politics · Public relations · Social media · Sociology · Law · Media Studies and Communication · Rhetoric and Communication Studies · Social Media and Politics

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