Shaming to Emancipate
Metaphoric Bipolarisation in Jordanian Online Socio-Political Editorials
Bibliographic Data
| ID | 22017100 |
|---|---|
| Authors | Mohammad Abedltif Albtoush (University of Jordan), Murad Abdu Saeed (0000-0001-7067-1780, University of Malaya), Pei Soo Ang |
| Year | 2024 |
| Volume | 31 |
| Issue | 1 |
| Pages | 101-125 |
| Publication date | 2024-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Kemanusiaan (JOURNAL) |
| Journal identifiers | ISSN: 2180-4257 • E-ISSN: 1394-9330 |
| Publisher | Universiti Sains Malaysia (PUBLISHER • MY) |
| DOI | 10.21315/kajh2024.31.1.6 |
| OpenAlex | W4399118937 |
| Language | EN |
| References cited | 26 |
The emotion of shame in the Arab context is culturally specific and viewed in a shame-honour paradigm. The interdisciplinary study here unpacks the Jordanian sociopolitical issues which are embedded within the cultural concept of shaming using a critical metaphor method. The study on selected 97 online editorials written by Ahmad Hasan al-Zu’bi here reveals a metaphoric bipolarisation technique which conjures the notions of shame on Arab’s sociopolitical submissiveness to global powers but argues that the global powers’ domination is a myth. These claims communicated by the dual metaphors provoke the most intense shame emotion as they violate the Arab tradition and honour. They are intended at awakening the people from their own powerlessness due to internal squabbling and corrupt leadership as well as hegemony of external powers. From the perspective of political communication in the digital age, they echo both nationalistic and populist intentions through the dichotomous shame-pride cultural paradigm. Generally, this study demonstrates that the use of these journalistic rhetorical moves which are rooted in a shame herd culture is a distinctive tactical communication capable of foregrounding an emancipatory agenda in restoring the honour of any sociopolitically affected community
Honour · Media studies · Political science · Politics · Shame · Sociology · Gender Studies · History · Humor Studies and Applications · Language, Discourse, Communication Strategies · Language, Metaphor, and Cognition · Law · Psychology · Social Psychology
Populism and Nationalism
More than Cool Reason
Metaphor in Culture
Corpus Approaches to Critical Metaphor Analysis
Researching and Applying Metaphor
The Conceptualisation of Fear through Conceptual Metonymy and Metaphor in Jordanian Arabic
Mip
Metaphor Scenarios in Public Discourse
Sexuality and Shame
Concerns, culprits, counsel, and conflict
Shame as a Culture-Specific Emotion Concept
Whiteness and civilization
Fear generation in the multimodal communication of sexual and reproductive health to Malaysian adolescents
Edward Said and the Culture of Honour and Shame
Metaphor and Kwame Nkrumah’s construction of the unite or perish myth
Moral metaphor and gender in Arab visual culture
Group‐based shame, guilt, and regret across cultures
Anti-Slavic imagery in German radical nationalist discourse at the turn of the twentieth century
Thinking Past Pride
Monica Lewinsky and Shame
Shame and vicarious shame in the news
Antinomies of formalism
Talking about emotions
A Confucian Defense of Shame
Migration, Metaphor and Myth in Media Representations
The Great Chain of Being
| Citation velocity | historical |
|---|---|
| Highly cited | No |