Digital Political Communication in the Portuguese-Speaking World

Platformization and Engagement

Bibliographic Data

ID22017567
AuthorsBerta García Orosa (0000-0001-6126-7401, Universidade de Santiago de Compostela, corresponding author)
Year2022
Volume9
Issue1
Publication date2022-06-29
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueRevista Lusófona de Estudos Culturais (JOURNAL)
Journal identifiersISSN: 2183-0886 • E-ISSN: 2184-0458
PublisherUniversity of Minho (PUBLISHER • PT)
DOI10.21814/rlec.3765
OpenAlexW4293061323
LanguageEN
References cited26

This article provides an exhaustive analysis of the emerging digital political communication strategies in a seldom-studied area: the Portuguese-speaking world. Through a literature review and content analysis, 25 political parties from five countries and three different continents are studied. The results confirm emerging trends common to other recently analyzed places, such as innovation in digital storytelling, platformization and the trend towards engagement as communicative interaction. However, there are new trends toward instant messaging, podcasting, audience segmentation and engagement linked to the fight against fake news

Brazilian Portuguese · Digital Storytelling · Instant messaging · Linguistics · Media studies · Multimedia · Narrative · Political communication · Political science · Politics · Portuguese · Public relations · Sociology · Storytelling · World Wide Web · Computer Science · Law · Media Studies and Communication · Public Relations and Crisis Communication · Social Media and Politics

Tools

Open DOIOpen Access