The Sociology of Personal Behavior

The weakness of social psychology has been its lack of a clearly defined field of operation. It is defined here as the sociology of personal behavior, that is, as the study of the social rationale of personal behavior. For personal policy is determined, and seldom deliberately, with reference to values rather than to logic alone. Social values constitute the points of reference whereby individual behavior acquires some consistency over and above the consistency of subjective tastes. As an example we may note the status-referent rationale of many personal expressive actions in western European culture

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