Planning a Mass-Observation Investigation
Bibliographic Data
| ID | 2202093 |
|---|---|
| Authors | J G Ferraby (corresponding author) |
| Year | 1945 |
| Volume | 51 |
| Issue | 1 |
| Pages | 1-6 |
| Publication date | 1945-07-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Sociology (JOURNAL) |
| Journal identifiers | ISSN: 0002-9602 • E-ISSN: 1537-5390 |
| Publisher | University of Chicago Press (PUBLISHER • US) |
| DOI | 10.1086/219707 |
| OpenAlex | W2017012570 |
| Language | EN |
| Citations received | 4 |
Much of the work of Mass-Observation, which was founded in England in 1937 by Tom Harrisson and Charles Madge, is concerned with public opinion. A most important problem in opinion survey work is the comparative value of numerical, extensive surveys and more qualitative, intensive surveys. The methods used by Mass-Observation are designed to supplement limited numerical data by qualitative material which assists in the understanding of any figures obtained. This paper attempts to describe the methods used by considering a particular investigation recently completed
Data science · Management science · Operations research · Political science · Public opinion · Qualitative research · Social science · Sociology · Statistics · Value (mathematics) · Work (physics) · Computer Science · Data Analysis and Archiving · Engineering · Law · Mathematics · Mechanical Engineering
| Citations per year | 0.11 |
|---|---|
| Citation span | 1989 - 2026 (38) |
| Highly cited | No |