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‘Detached Desires’ - Resituating Pornographic and Celebrity Persona Online

Bibliographic Data

ID22023448
AuthorsGareth Longstaff (0000-0001-6181-783X, Newcastle University, corresponding author)
Year2020
Volume6
Issue1
Pages9-11
Publication date2020-12-11
Open AccessYes
TypeARTICLE
VenuePersona Studies (JOURNAL)
Journal identifiersISSN: 2205-5258 • E-ISSN: 2205-5258
PublisherDeakin University (PUBLISHER • AU)
DOI10.21153/psj2020vol6no1art996
OpenAlexW3110693833
LanguageEN
References cited6

Celebrity and pornography are dominant features of late-capitalist consumption, and both serve to influence and bolster the performance, curation and construction of a sexualised and/or sexually explicit persona online. More so, a range of social and networked spaces such as Twitter XXX, Instagram, JustFor.Fans and onlyfans.com have enabled ‘ordinary’ subjects to assimilate and adapt elements of celebrity and pornographic representation in ways that have permitted them to explicitly and publicly present (and profit from) their private sexual persona. Individuals create and sustain their individual profiles through boundless processes of self-branding, self-promoting, self-objectifying, and the self-management of their sexual personas as “an ideal typification of the neoliberal self, emphasising how demotic neoliberalism, with the aid of celebrity role models instructs” not only their own, but also their viewers desires (McGuigan 2014, p. 224). This enigmatic discourse of sexual self-presentation as a form of empowerment, entrepreneurialism, and an aesthetic mode of influence may well function as an apex of neo-liberal and late capitalist ideology. It is here that the meticulous construction of sexual authenticity and tropes we connect to the banal and everyday are refined and embodied to tactically produce amateurish porn content that followers and fans identify with, algorithmically rate, consistently follow, prolifically share, and (of course) economically subscribe

Aesthetics · Art · Humanities · Media studies · Persona · Sociology · Digital Games and Media · Gender, Feminism, and Media · Sexuality, Behavior, and Technology

  • Persona studies

    Alvaro Lopez Navarro•Feminist Media Studies•2020

  • The celebritization of society and culture

    Open Access•Olivier Driessens•International Journal of Cultural…•2012

  • From reality to fantasy

    Gareth Longstaff•Celebrity Studies•2013

  • The promotion and presentation of the self

    P David Marshall•Celebrity Studies•2010

  • Self-branding, 'micro-celebrity' and the rise of Social Media Influencers

    Susie Khami, Lin Ang et al.•Celebrity Studies•2017

  • Instafame

    Alice E Marwick, Arthur Marwick•Public Culture•2015

Highly citedNo

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