Putting entertainment and education back into community radio
A Ghanaian perspective on Covid-19 messaging
Bibliographic Data
| ID | 22023486 |
|---|---|
| Authors | Emmanuel Abeku Essel (0000-0002-8500-7505, University of KwaZulu-Natal), Eliza Govender (0000-0002-0937-9438, University of KwaZulu-Natal) |
| Year | 2023 |
| Volume | 8 |
| Issue | 2 |
| Pages | 169-190 |
| Publication date | 2023-06-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Alternative & Community Media (JOURNAL) |
| Journal identifiers | ISSN: 2206-5857 • E-ISSN: 2634-4726 |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/jacm_00125_1 |
| OpenAlex | W4400356914 |
| Language | EN |
| References cited | 27 |
Health communicators faced substantial challenges in effectively communicating COVID-19 among resource-limited communities due to the rapid changes of the pandemic. This article explores the possibility of communicating COVID-19 via community radio (CR) using entertainment education (EE) based strategies with host communities. A qualitative approach was adopted using focus group discussions and in-depth interviews to collect data, and reflexive thematic analysis was adopted to analyse the data. Guy Bessette’s ten-step participatory communication model was adopted as the theoretical framework to understand CR’s EE-oriented COVID-19 messages, if any. The study found that Radio Peace adopts EE-based messaging, which is often participatory, with listener involvement in the production and broadcast. The study highlights new possibilities for pandemic communication, specifically COVID-19, with CR adopting EE-based strategies among resource-limited communities
Community radio · Entertainment · Internet privacy · Political science · Public relations · Text messaging · Computer Science · Media Influence and Health · Media Studies and Communication · Medicine · Radio, Podcasts, and Digital Media
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| Highly cited | No |
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