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A cat with two tales

Who created Felix the Cat

Bibliographic Data

ID22024142
AuthorsAndrew Marshall (0000-0002-9295-798X, New York University, corresponding author)
Year2025
Volume10
Pages71-92
Publication date2025-12-18
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAustralian Journal of Biography and History (JOURNAL)
Journal identifiersISSN: 2209-9522 • E-ISSN: 2209-9573
PublisherANU Press (PUBLISHER • AU)
DOI10.22459/ajbh.10.2025.04
OpenAlexW7115722186
LanguageEN

The world's first animated superstarFelix the Cat became the first global animated superstar during the Roaring Twenties, a period of economic prosperity and cultural dynamism.The anthropomorphic cat with large, wide eyes and a mischievous grin captivated audiences worldwide.Felix's playful antics and charismatic presence in early animated films resonated deeply with the spirit of the Jazz Age, making the character a beloved figure across all demographics, including notable fans like Queen Mary of England. 1 Felix was the first animated character to be widely merchandised and licensed for consumer products, including as a mass-produced stuffed toy, 2 and the first on product packaging. 3 Felix catalysed the lucrative modern character franchise and licensing business, now occupied by entertainment giants like The Walt Disney Company, Universal Pictures, Warner Bros. and Nintendo.At the peak of his popularity, Felix had more 'publicity producing angles than a centipede has legs':Men wore Felix tiepins and women wore Felix brooches.Smoke shops sold Felix cigars and automakers sold Felix radiator caps.Infants smelling of Felix baby oil napped under Felix blankets.Felix Crystal Radio sets played [the songs] 'Felix the Cat' [and] 'Felix Kept on Walking '. 4 Felix was the first character balloon in the Macy's Thanksgiving Day Parade in 1927, 5 and a Felix doll was one of television's first images to be broadcast in 1928. 6 Given his global appeal, Felix's national

Charisma · Entertainment · Genius · Parade · Portrait · Prosperity · Superstar · History of Medicine Studies · Shakespeare, Adaptation, and Literary Criticism · Themes in Literature Analysis

Citation velocityhistorical
Highly citedNo

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