Effectiveness of Rectangular Cartogram for Conveying Quantitative Information
An Eye Tracking-Based Evaluation
Bibliographic Data
| ID | 22033244 |
|---|---|
| Authors | Fenli Jia (0000-0003-1823-0886, PLA Information Engineering University), Weiming Wang (0000-0001-6289-0094, PLA Information Engineering University), Jian Yang (0000-0003-2001-2474, PLA Information Engineering University), Tingting Li (0009-0002-0758-3109, PLA Information Engineering University), Guomin Song (PLA Information Engineering University, corresponding author), Yeqiu Xu (PLA Information Engineering University) |
| Year | 2023 |
| Volume | 12 |
| Issue | 2 |
| Pages | 39 |
| Publication date | 2023-01-28 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | ISPRS International Journal of Geo-Information (JOURNAL) |
| Journal identifiers | ISSN: 2220-9964 • E-ISSN: 2220-9964 |
| Publisher | MDPI AG (PUBLISHER • IT) |
| DOI | 10.3390/ijgi12020039 |
| OpenAlex | W4318483370 |
| Language | EN |
| Citations received | 3 |
| References cited | 23 |
A rectangular cartogram is a kind of graphical representation that uses a rectangular area to represent the attributes of geographical objects and is widely used in the representation of statistical data such as population, economic statistics, and epidemic distribution. However, there is currently little research on the effectiveness of rectangular cartograms for conveying quantitative data. In this paper, the rectangular cartogram and unclassed choropleth map are compared to evaluate the rectangular cartogram’s effectiveness in quantity representation through task-driven eye-tracking cognitive experiments. In addition, the accuracy and efficiency of information communication and the differences in the reading processes of map readers when using the two types of maps for different tasks have been analyzed to provide references for more effective use of rectangular cartograms in the future. The main contributions of this paper are: (1) it has been proven by experiments that when completing the four tasks of locate, compare, find extreme, and estimate, the participants have higher accuracy rates with the rectangular cartogram; (2) the reading process shown by the eye tracking experiment shows that the more complex the task is, the more patient the participants would be with the rectangular cartogram, and the more pronounced the advantages of the rectangular cartogram are
Computer vision · Eye tracking · Population · Computer Science · Data Visualization and Analytics · Engineering · Gaze Tracking and Assistive Technology · Geographic Information Systems Studies · Mathematics · Psychology · Artificial Intelligence
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| Citations per year | 1 |
|---|---|
| Citation span | 2023 - 2025 (3) |
| Highly cited | No |