The Effects of Colour Content and Cumulative Area of Outdoor Advertisement Billboards on the Visual Quality of Urban Streets
Bibliographic Data
| ID | 22033809 |
|---|---|
| Authors | Mastura Adam (0000-0002-9110-6905, University of Malaya), Ammar Al-Sharaa (University of Malaya), Norafida Ab Ghafar (0000-0002-1352-2911, University of Malaya, corresponding author), Riyadh Mundher (0000-0002-9744-4171, Universiti Putra Malaysia), Shamsul Abu Bakar (0000-0001-9773-4526, Universiti Putra Malaysia), Ameer Alhasan (0000-0002-7011-3620, Dijlah University College) |
| Year | 2022 |
| Volume | 11 |
| Issue | 12 |
| Pages | 630 |
| Publication date | 2022-12-18 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | ISPRS International Journal of Geo-Information (JOURNAL) |
| Journal identifiers | ISSN: 2220-9964 • E-ISSN: 2220-9964 |
| Publisher | MDPI AG (PUBLISHER • IT) |
| DOI | 10.3390/ijgi11120630 |
| OpenAlex | W4313411046 |
| Language | EN |
| Citations received | 4 |
| References cited | 42 |
Visual comfort has a critical effect that significantly influences public appreciation of urban environments. Although colour is an integral part of billboard design, little empirical evidence exists to support some of the popularly held ideas about the effects of colour on task performance and human psychological wellbeing. Thus, attempting to set a threshold level of allowed undesirable visual stimuli in each urban setting is considered to be essential in achieving a satisfactory level of visual quality. Therefore, this research investigates the effects of colour content of outdoor advertisement billboards on the appreciation of urban scenes by the public. This research utilises pictorial survey, R.G.B bivariate histogram technique, and an areal cumulative analysis of a group of collected pictures within one of Kuala Lumpur’s high streets. Results of the pictorial survey are cross analysed against the results of the pictorial RGB content analysis and pictorial outdoor advertisement (OA) cumulative areal analysis to indicated a strong correlation between environmental colour content, OAs’ cumulative area, and visual comfort. The study suggests that the lack of guidelines and regulations of the color content of outdoor billboard advertisement design could potentially be detrimental for the public’s appreciation of urban environments. Future research initiatives are encouraged to develop a visual quality assessment framework that contributes to the image and identity of the city of Kuala Lumpur
Advertising · Business · Kuala lumpur · Color perception and design · Impact of Light on Environment and Health · Psychology · Urban Green Space and Health · Marketing
Measuring visual quality of street space and its temporal variation
Close encounters with buildings
Mitigating Urban Visual Pollution through a Multistakeholder Spatial Decision Support System to Optimize Locational Potential of Billboards
Towards Managing Visual Pollution
The visual quality of streets
Visual Quality Assessment of Historical Street Scenes
Visual Aesthetic Quality Assessment of Urban Forests
Public space and the challenge of urban transformation in cities of emerging economies
| Unique citing works | 4 |
|---|---|
| Citations per year | 4 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 4 |