Evaluative Perception of Memes Among Youth Internet Audiences

A Pilot Psycholinguistic Experiment

Bibliographic Data

ID22040268
AuthorsM N Latu (0000-0002-6313-5637, Pyatigorsk State University), N A Knyazev (0000-0001-6800-6589, Pyatigorsk State University)
Year2024
Volume13
Issue10
Pages208-229
Publication date2024-12-23
Open AccessYes
TypeARTICLE
VenueNauchnyi Dialog (JOURNAL)
Journal identifiersISSN: 2225-756X • E-ISSN: 2227-1295
PublisherOOO Centr naucnyh i obrazovatelnyh proektov (PUBLISHER)
DOI10.24224/2227-1295-2024-13-10-208-229
OpenAlexW4405856207
LanguageEN
References cited13

This study explores the evaluative perception of memes and demotivators among youth internet audiences within the framework of a pilot psycholinguistic experiment. The research identifies the specifics of evaluative opinions, verbal reactions, and the components of multimodal texts that effectively capture attention. Data collection was conducted using the online service Yandex Forms, with a sample of 100 participants aged 18 to 22 years. The stimulus materials comprised a heterogeneous set of multimodal texts, including 26 memes and demotivators featuring static images. The results and statistical analyses reveal the ambiguity in evaluative perceptions and the breadth of preferences among participants. Analysis of evaluative opinions indicates a strong preference among youth audiences for humorous, contemporary, and original multimodal texts that accurately reflect life realities, including those related to their social status. Conversely, outdated and irrelevant memes, both in form and content, elicited negative reactions, being perceived as unfunny and foolish, and contrary to their viewpoints. The study also highlights distinctive features in the evaluative perception and interpretation of meme content elements by participants, including variability in interest distribution, polarization of opinions regarding the same content element, and the influence of individual preferences and personal experiences

Perception · The Internet · World Wide Web · Computer Science · Digital Communication and Language · Digital Games and Media · Humor Studies and Applications · Psychology

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