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Factors Affecting University Choice Behaviour in the UK Higher Education

Bibliographic Data

ID22046699
AuthorsDean Heathcote (Quality Department, Bradford College, Bradford BD7 1AY, UK), Dean A Heathcote (Bradford College, England), Simon Savage (0000-0001-9147-6239, The Open University), Amin Hosseinian‐Far (0000-0002-2534-9044, University of Northampton, corresponding author)
Year2020
Volume10
Issue8
Pages199
Publication date2020-08-05
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEducation Sciences (JOURNAL)
Journal identifiersISSN: 2227-7102 • E-ISSN: 2227-7102
PublisherMDPI AG (PUBLISHER • IT)
DOI10.3390/educsci10080199
OpenAlexW2964841735
LanguageEN
Citations received7
References cited15

Although regulations and established practices in academia have focused on a data-rich model of performance information, both to evidence operational capability and to support recruitment, it is considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and technology theories have pointed to the oversimplification that a data-led strategy can result in for mapping human behaviour. In this case, decision processes of students are understood to be nuanced by a vast range of factors with variable relevance for everyone. The effort of the study is to address how Systems Thinking, related policy development, and associated enabling techniques can be applied to the field to provide both a deeper understanding of the dictates of student behaviour and, by extension, the appropriate foci for data provision, enabling comparative business performance assessment of Higher Education Providers. This research has followed the Design Science Research (DSR) methodology; the developed model has been successfully evaluated against the understanding of education practitioners in an interview consultation process of the methodology. The analysis of interview feedback and the development and refinement of the proposed model generate the principle findings of the study. The model outlines the factors that might affect students’ choices in the UK Higher Education

Engineering ethics · Higher education · Knowledge management · Management science · Political science · Computer Science · Engineering · Higher Education Governance and Development · Information Systems Theories and Implementation · Innovation and Knowledge Management · Psychology

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  • Evaluating the Impact of Contextual Offers in a Highly Selective Institution

    Open Access•Jonathan T Schulte, Jessica Benson‐Egglenton•Higher Education Quarterly•2025

  • Did free tuition change the choices of students applying for university admission

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  • Quantifying Learning

    Open Access•Camille Kandiko Howson, Alastair Buckley•Politics and Governance•2020

  • Understanding high school students use of choice factors and word-of-mouth information sources in university selection

    Tri D Le, Linda Robinson et al.•Studies in Higher Education•2020

Unique citing works7
Citations per year1,4
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 7

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