The Impact of Language and Location on the Curriculum Preferences of Online Entrepreneurship Students
An Application of Google Analytics
Bibliographic Data
| ID | 22046829 |
|---|---|
| Authors | S Andrew Starbird (0000-0003-0727-9078, Santa Clara University, corresponding author), Jill M Martin (0000-0002-1425-0735, Santa Clara University), Trish A Kalbas-Schmidt (TKS Consulting, Knoxville, TN 37919, USA) |
| Year | 2022 |
| Volume | 12 |
| Issue | 2 |
| Pages | 80 |
| Publication date | 2022-01-24 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Education Sciences (JOURNAL) |
| Journal identifiers | ISSN: 2227-7102 • E-ISSN: 2227-7102 |
| Publisher | MDPI AG (PUBLISHER • IT) |
| DOI | 10.3390/educsci12020080 |
| OpenAlex | W4210577726 |
| Language | EN |
| References cited | 23 |
The needs and interests of online learners can be difficult to assess. Large, self-paced, open courses attract learners from different locations, ethnicities, and educational backgrounds. It is critical that instructors and institutions understand the needs and interests of their learners so that curriculum and pedagogy can evolve. In this paper we consider the curriculum preferences of online learners who are accessing asynchronous, self-selected, and self-paced training content related to entrepreneurship. The content is free and is offered in both English and Spanish. We utilize data from Google Analytics, a free application that records critical data about the demographics and behavior of online users, to test hypotheses about the influence of language and location on the preferences and engagement of learners. We find statistically significant differences in the interests and engagement of learners to Spanish content as opposed to our English content. Similarly, we find that location has a statistically significant impact on the curriculum interests and engagement of learners. Using this information, we can design curriculum that is more closely aligned with the interests of our learners and allocate resources to improve pedagogy
Analytics · Asynchronous communication · Curriculum · Data science · Demographics · Entrepreneurship · Massive open online course · Mathematics education · Pedagogy · Political science · Sociology · Computer Science · Online Learning and Analytics · Psychology · Technology-Enhanced Education Studies
Understanding the massive open online course (Mooc) student experience
Social Constructivist Perspectives on Teaching and Learning
The emergence of entrepreneurial ecosystems
Entrepreneurship Education: Known Worlds and New Frontiers
E-Learning Critical Success Factors during the Covid-19 Pandemic
Distance education as a response to pandemics
Articulating communities
The impact of entrepreneurship education, entrepreneurial self-efficacy and gender on entrepreneurial intentions of university students in the Visegrad countries
| Highly cited | No |
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