Ponlo To' Junto
Humor and Language Among Puerto Rican TikTok Content Producers
Bibliographic Data
| ID | 22051369 |
|---|---|
| Authors | Manuel G Avilés-Santiago (0000-0002-5216-0503, Arizona State University, corresponding author) |
| Year | 2024 |
| Volume | 12 |
| Issue | 1 |
| Pages | 118-139 |
| Publication date | 2024-07-22 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Latin American Communication Research (JOURNAL) |
| Journal identifiers | ISSN: 2237-1265 • E-ISSN: 2237-1265 |
| Publisher | Asociacion Latinoamericana de Investigadores de la Comunicacion (PUBLISHER) |
| DOI | 10.55738/journal.v12i1p.118-139 |
| OpenAlex | W4401218035 |
| Language | EN |
| References cited | 11 |
This study examines two Puerto Rican TikTok content creators, SammySolo and CarlosCalderon who aim to engage bicultural and bilingual millennials and Gen Zers Latinx audience. I am interested in the way these TikTokers develop a unique linguistic ideology regarding the use of Puerto Rican vernacular, specifically the use of Spanish, Spanglish, and accents. This work analyzes how humor is used as a tool to critique hegemonic linguistic ideologies regarding the use of Spanish in the United States and as a pedagogical tool and emphasizes its ability to convey culturally the complexities surrounding the linguistic experiences of young Puerto Ricans, in contrast to the hegemonic linguistic ideology. This ideology favors “neutral Spanish,” stripping regional accents, Spanglish, and cultural nuances to create a homogenized, standardized form that aligns with commercial and media interests. This article highlights the power of humor in cultural translation, its resistance to dominant narratives related to language, and the Puerto Rican linguistic ethos (the linguistic choices, including vocabulary, syntax, grammar, and pronunciation). Furthermore, it examines whether the use of humor might serve as a means of critiquing traditional media's monolingual and unaccented linguistic legacy, exploring if these influencer-led content channels can act as alternative media platforms that transition content, formats, and language away from mainstream norms
Ethos · Hegemony · Ideology · Linguistics · Political science · Politics · Sociology · Discourse Analysis in Language Studies · Gender Studies · Humor Studies and Applications · Radio, Podcasts, and Digital Media
The Puerto Rican nation on the move
‘#OkBoomer, time to meet the Zoomers’
Making Latino News
Looking at the Latin “Freak”
TWB (Talking while Bilingual)
GenZ on TikTok
Foreword. Verbally Expressed Humor and translation
Latinos, Inc
Ethnic Otherness Versus Cultural Assimilation
Growing up bilingual
The Puerto Rican Nation on the Move
| Highly cited | No |
|---|