Post-purchase behavioral intention in medical aesthetic

The role of image, perceived value, and satisfaction

Datos Bibliográficos

ID22067276
AutoresChen-Chung Ma (0000-0002-3973-8745, Ministry of Health and Welfare), Tzu-Chi Ou (Chang Gung Memorial Hospital), Chun-Mei Tsai, C F Tsai, Tai-Hsiang Chen (0000-0002-2558-8168, Linkou Chang Gung Memorial Hospital, autor de correspondencia)
Año2025
Volumen12
Páginas1471496-1471496
Fecha de publicación2025-01-22
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaFrontiers in Public Health (JOURNAL)
Identificadores de la revistaISSN: 2296-2565 • E-ISSN: 2296-2565
EditorialFrontiers Media SA (PUBLISHER • CH)
DOI10.3389/fpubh.2024.1471496
PMID39911787
OpenAlexW4406716768
IdiomaEN
Citas recibidas1
Referencias citadas59

Introduction: The technicality and professionalism of medical aesthetics have become one of the most fashionable indicators in the world, and image is the key factor of aesthetic development. This study aims to explore the relationship between medical aesthetic image, perceived value, satisfaction and post-purchase behavioral intention. Methods: The subjects included customers who had consumed and received treatment in the three years, and the questionnaires were collected from returning clients of each unit in the medical aesthetic group from May 17, 2017 to May 31, 2017. We used the structural equation modeling (SEM) to analyze the data. Results: The results showed that medical aesthetic image was positively associated with perceived value, satisfaction and post-purchase behavioral intention; perceived value was positively associated with satisfaction and post-purchase behavioral intention; satisfaction was positively associated with post-purchase behavioral intention. Discussion: This study can provide medical aesthetic practitioners with an understanding of consumers' image and perceived value to improve satisfaction. The changes in consumers' perception of aesthetic medicine can be evaluated more objectively, and suggestions can be provided for medical institutions to strengthen their cultural connotation and external image, so as to establish a strong brand image

Aesthetic value · Aesthetics · Business · Connotation · Consumer satisfaction · Patient satisfaction · Perception · Structural equation modeling · Body Image and Dysmorphia Studies · Computer Science · Consumer Perception and Purchasing Behavior · Global Healthcare and Medical Tourism · Psychology · Social Psychology · Marketing