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Are you understanding what I am saying? The critical importance of communication competency in epidemiology

Bibliographic Data

ID22070911
AuthorsAlison G Abraham (0000-0002-6863-0565, University of Colorado Anschutz Medical Campus, corresponding author), WayWay M Hlaing (0000-0001-8303-748X, University of Miami)
Year2025
Volume13
Pages1533393-1533393
Publication date2025-01-31
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFrontiers in Public Health (JOURNAL)
Journal identifiersISSN: 2296-2565 • E-ISSN: 2296-2565
PublisherFrontiers Media SA (PUBLISHER • CH)
DOI10.3389/fpubh.2025.1533393
PMID39957986
OpenAlexW4407046024
LanguageEN
References cited25

There are myriad examples of poor communication by public health scientists and researchers that have resulted in lasting harm to individuals, communities, the field of epidemiology, and the broader field of public health. These examples underscore that science messages hinge not only on their merit alone but also on how effectively we communicate them. Here, we highlight the strong consensus in the epidemiology educational literature that epidemiology students should be trained to communicate effectively, specifically with the general public. This allows the public access to critical information that could affect their well-being. Most epidemiology programs in academia do not focus on the skills needed to translate scientific evidence and its uncertainty into a comprehensible and culturally appropriate message to the diverse public composed of varying race/ethnicities as well as varying health and numerical literacy levels. We provide guidance on which specific communication skills may be most important for epidemiologists facing the growing health misinformation and disinformation epidemic. We also describe what a communication-focused curriculum might look like, given that communication skills cannot be learned solely through traditional coursework. Lastly, we address barriers that have prevented communication skills from being meaningfully incorporated in epidemiology curricula

Curriculum · Disinformation · Engineering ethics · Harm · Health care · Health communication · Health literacy · Medical education · Misinformation · Pedagogy · Political science · Public health · Public relations · Social media · Medicine · Misinformation and Its Impacts · Nursing · Psychology · Social Psychology · Vaccine Coverage and Hesitancy · Viral Infections and Outbreaks Research · Epidemiology

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    Open Access•Anne Marthe Van Der Bles, Sander Van Der Linden et al.•Royal Society Open Science•2019

  • Numeric, Verbal, and Visual Formats of Conveying Health Risks

    Open Access•Isaac M Lipkus, Isaac Lipkus•Medical Decision Making•2007

  • Public Health Messages About Face Masks Early in the Covid-19 Pandemic

    Open Access•Ying Shan Doris Zhang, Heather Young-Leslie et al.•Journal of Community Health•2021

  • “A 30% Chance of Rain Tomorrow”

    Open Access•Gerd Gigerenzer, Ralph Hertwig et al.•Risk Analysis•2005

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Citation velocityhistorical
Highly citedNo

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Open DOIOpen Access
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